I talk with artists, promoters/distributors and of course fans every day.
And each day they all complain about the other two entities lack of having
any...
"skin in the game"
Here are some examples....
ARTIST #1:
* "Bob all promoters are crooks, I have invested my whole life in my music,
and promoters/media steal it from me..."
* "Bob the fans are two faced, I have invested my whole life in my music, and
my old fans won't even listen to it because I won't pay the payola.
FAN #1:
* "Bob, I can't go to that show that you are talking about, that artist I
never heard of can't possibly be any good, tell them to put their video on
BET, then I can be assured that it's real, and oh by the way, tell those old
fart artists that you keep telling me have new music that I would like to get
their stuff played on the radio, and then I will belive that it exists and
probably buy it..."
* "Bob, I won't ever go to a show at the kind of places you are talking about,
they aren't in the suburbs and it's too much of a hassle for me to use public
transportation
PROMOTER #1:
* "Bob, tell alll of your "old skool artist friends" that they had better get
real and recognize that they ain't exactly stars anymore and that nobody is
gonna pay to see them sit in their rocking chairs on stage. And while you are
at it, tell all of those unknown artists that are your friends that they
should be prepared to work either for free or better yet to pay me in order
for me to even take a second look at them..."
* Bob, tell all of the so called "fans" that you keep telling me are out
there, that they had better get their butts down to my club and when they get
there, not to complain about the high prices, bad service, etc. Instead of
whining what they should do is worship the ground I walk on because without
me, there would be no show..."
Some of those comments are exaggerated
(but not by much....lol)
Each entity percieves the other two as somehow wanting to rip them off.
There has been an utter and complete lack of trust built up by these
entities.
And that is no accident.
That lack of trust has been developed over a long period of time.
And it's been developed on purpose.
It's developed because the people who control the music/radio/media industry
stand to LOSE A LOT OF MONEY IF TRUST COULD BE ESTABLISHED BETWEEN THESE
ENTITIES.
And since they don't want that to happen, they make certain that the trust
required to change the system, never evolves.
They do this by convincing each one of the parties that the ONLY way to get
what they want is to NEVER BE INDEPENDENT OF THE SYSTEM.
Becoming independent of the system requires individuals who are willing to put
"skin in the game".
That is the PRICE OF FREEDOM.
Ultimatly, that price is a small one to pay.
However it is one that must be paid, in order to have independence.
Do you have any "skin in the game"?
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